January 2019

Eli Rosenblatt, LCSW

Eli Rosenblatt, LCSW

Psychotherapy: Teenagers and Couples​​

36 Plaza Street East, Suite 1A

Brooklyn, NY 11238


Tell us about your practice.

My practice is located in the Park Slope section of Brooklyn, one block from Prospect Park. For over a decade, I’ve been a psychotherapist working with adults, teenagers, families, couples and children. I focus my treatment on marital conflict, parenting, adolescents, anxiety, depression, substance abuse, anger and low self-esteem. However, my favorite thing is couples’ therapy. I love to watch couples grow and fall back in love. It's the best feeling! I have a sliding scale ($100-$150) and I also take Optum, United Healthcare, United Behavioral Health, Oxford, Oscar and Cigna. I have openings on Sundays and evenings. My website is www.elirosenblattlcsw.com.

What made you decide to open your own business?

I was working in a clinic and although I enjoyed the clinical work there, I wanted to try being independent and specifically to be able to choose clients based on my skillset (like couples, especially).

What has been the most challenging aspect of building your business?

Figuring out the right way to promote myself and attract clients while keeping my business running. Liz helped me tremendously in this regard. Also- dealing with rejection was hard at first. I received a lot of rejections, because as everyone knows, you don't start a practice and open the door to your office to see 1000 people rush in just waiting to give you $150! I realized that I needed to get a thicker skin if I really wanted to give private practice a shot.

I also initially lacked confidence and lost clients that way. Then I recognized I felt way too nervous about sessions and was being too hard on myself. As my confidence increased, so did my practice.

What has been the most rewarding part of building your business?

I like to be able to choose clients I know I can help, instead of having them randomly assigned to me, like they were in the clinics where I previously I worked. I also like to make my own decisions about everything related to my practice, and not have to ask anyone else's permission.

How has Private Practice Studio helped you in achieving your business goals?

When I first started out, I had NO CLUE what I was doing. Someone sold me a pot of gold that Psychology Today would send me tons of clients right away. I later realized that if I only relied on PT for clients, I would have none, or very few. (I think I’ve received only two PT clients since I started.)

After that, I tried some advertising that got me nowhere. And I kind of had a website that was terrible, with a terrible picture. So when I started working with Liz, she quickly helped me figure out where to put my money and where to cut back. She also encouraged me not to give up. I hired someone to design an amazing new website (shout out to Brighter Vision!) and then started to find little ways to promote myself. When I came really close to giving up (I only had three clients a few months in) all of a sudden, everything came together. Someone referred a lot of EAP clients to me, and then I started to acquire Facebook clients, then one from Google, and some more from referrals.

The bottom line is: DON'T GIVE UP! If it's been a few months and you are totally broke, stressed out and want to quit, DON'T. It'll happen for you!

Anything else you would like us to know?

I am SO HAPPY I decided to start my own practice!

Eli Rosenblatt, LCSW is a Park Slope therapist who specializes

in working with teenagers and couples.